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Showing posts from May, 2021

establishing goals.

 finding out your specific goals and objectives like knowing where you want to go and making key result about them   and knowing  or marking  your progress is a key term for this. like if we want to  see books online . this will be our objectives and that will give key result like selling of 100 books per day .this whole process will target our motive and helps in achieving it.there are many way of setting goals but what matters is to go with it productively.

identifying your target market

 There is no doubt that identifying targeted audience will surely profit your business.so you need to find them , knowing them and messaging them. for this you should segment your customers into  small group and this process is known as customer segmentation. customer segmentation. Take your broad target people and break them into smaller target people who have more common factors. When you have focused segment customer , you save money and the marketing will be more effective. this might be done  demographic factors like in age, gender, likes . income, educational status, marital status and so on. but this would not be enough for finding similarities . the second step is to do layering.one of the method of layering is psychographics. psychographics includes  groping of people according to their beliefs, opinion, attitude, interests and likes.. similarly you can use behavioral attributes to know about someone's interest like say targeting people who buy novel and of ...

developing a marketing strategy

A great  marketing strategy brings more effectiveness in marketing .for this you first be well aware about the product you are about to sell .so the first step in marketing is understanding what you are selling understanding whom you are selling to which will be your target audience look at your competition in the market and how you can stack up from them. for this planning work is as important as  building a strategy and implementing it. after this defining your value proposition is a must .A value proportion is a short distinct that outline exactly why your product or service should be bought .it must be simple and clear and easy to understand .when  creating value proportion firstly sell the result, experience of your product by collecting feedback from general.

marking buyers journey

 As reference to sell funnel we being a digital marketer should always track buyers journey which goes on inflating . firstly you should make them aware about their problem or need and how they can achieve their solution with your product or ho they can fulfill their need with it. how they can be interested in your brand ? and why should they buy your brand ?what could motivate them to move down to the funnel to buy a product ? understanding the customers journey is a key to do marketing. finding out their activities , goals , emotions linked with the product and  knowing their thought  can be helpful. so this is a crucial part of marketing 

connecting with your client online

 lets talk about sell funnel .   funnel is a way to represent customer's journey towards purchasing your goods or services . as they moves towards the purchase of goods or services , at the top is the widest part of the funnel which goes on shrinking and at the bottom part only few will be the ones who will purchase your product. so  it is a  must  to be aware and  to know about the domain of targeted customers and how to influence them as fa as possible to bring them into the level of taking action for purchase. this shape reflect the fact that large number of people will not complete to the journey of purchase. Though you expose your product or service to a lots of people but only few people will be interested in them and even few will buy it. here we have divided funnel into 4 level.  At the top is the awareness .in awareness  people should be made aware about what they are going to buy as well as who is offering it including its features , ben...

Digital marketing basics learning journey from linkedin

 Digital marketing will be a fun course for those who want to get some ideas on how to develop their business approach to flourish in the market.so lets get started. firstly lets talk about 3 medias we will be dealing here : paid , owned and earned. 1.Paid media: It includes  every channel you pay for just say pay per clicks aids, affiliate marketing and display marketing . 2.owned media means anything that you have or you can directly control with like your blogs, websites and email lists. 3.earned media  it is a media or channels with organic  mentions lets say third party blogs, websites and contents of others or posts by others on social media. example social media  that can acts as all of these . so all of these make the foundation for digital marketing. similarly having personal interaction with client as well as mass marketing could aids you in achieving your goals of selling any product and services in the market. lets take an example that you are an age...