identifying your target market

There is no doubt that identifying targeted audience will surely profit your business.so you need to find them , knowing them and messaging them. for this you should segment your customers into small group and this process is known as customer segmentation.

customer segmentation.

Take your broad target people and break them into smaller target people who have more common factors. When you have focused segment customer , you save money and the marketing will be more effective. this might be done demographic factors like in age, gender, likes . income, educational status, marital status and so on.

but this would not be enough for finding similarities .

the second step is to do layering.one of the method of layering is psychographics.

psychographics includes groping of people according to their beliefs, opinion, attitude, interests and likes..

similarly you can use behavioral attributes to know about someone's interest like say targeting people who buy novel and of specific writers.etc.

Another market segmentation technique is need based segmentation technique. with this you divide customer on the basic of their needs. as each have their distinct needs . though with same product may have different needs and you should be able to provide with that so specific segments of customers should be done for effective marketing.

creating persona about your client , their interest and obstacle is a better way for marketing.

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About ADBL

Agriculture development bank limited was established in 1968 (2024 BS) under the act 1967 .it is a commercial bank of Nepal generally engaged in the promotion of rural area and farmers helping the government of Nepal to accomplish the task of making NEPAL a "Prosperous Nepal , Happy Nepal " by providing best quality service through its widespread network .it has 51% share of government and 49% share of general people and it has been listed in share market and SEBON with its worth of about 550 in an average and is providing good dividend to its share holders too. Most of its share holder are customers and employees. Having Glorious history of about 54 years with about 1.2 million happily satisfied customers , bank has celebrated its 54th anniversary making it as a leader in the agricultural sector of NEPAL with its customers , different services and products.it has done its investment in agriculture , industry , trade , commerce and households . just l...

establishing goals.

finding out your specific goals and objectives like knowing where you want to go and making key result about them and knowing or marking your progress is a key term for this. like if we want to see books online . this will be our objectives and that will give key result like selling of 100 books per day .this whole process will target our motive and helps in achieving it.there are many way of setting goals but what matters is to go with it productively.

Fundamental Analysis in summary

Fundamental analysis is a method of examining economical and financial status of any company or organization so that it can be helpful in decision making whether to buy or not the share of the company. it will help you to remove all the dilemma that you are having when you have to buy share of any company. EPS = Earning per share meaning it is the monetary value of earning per share of common stock of a company .the better it is , the good it is so the company having good EPS is considered better for investment in share market. BOOK value = net worth share =(ASSET - LIABILITIES )/TOTAL SHARE OF COMPANY book value can indicate whether a stock is under- or overpriced. When a company sells stock, the selling price minus the book value is the capital gain or loss from the investment.you will get amount as equal to book value of a company whether or not the company get profit and loss. Price to book value (PBV)Ration = it must be below 3 to consider comp...

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