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Digital marketing basics learning journey from linkedin

 Digital marketing will be a fun course for those who want to get some ideas on how to develop their business approach to flourish in the market.so lets get started.

firstly lets talk about 3 medias we will be dealing here : paid , owned and earned.

1.Paid media:

It includes  every channel you pay for just say pay per clicks aids, affiliate marketing and display marketing .

2.owned media means anything that you have or you can directly control with like your blogs, websites and email lists.

3.earned media 

it is a media or channels with organic  mentions lets say third party blogs, websites and contents of others or posts by others on social media.

example social media  that can acts as all of these .





so all of these make the foundation for digital marketing.

similarly having personal interaction with client as well as mass marketing could aids you in achieving your goals of selling any product and services in the market.
lets take an example that you are an agent in a insurance company of metlife and you want to sell "subhabisya jeeban beema" package of it out of many to an 55 years old .if you have personal connection , it would be easy for you to directly get connected with them and sell your package detailing its features in an influencing way but if you dont have any such personal contact then you can surely publish it in a mass in some group of social media or whenever you got to hangout with some group in some events.


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